The Homeschool Place and Prosper Inc
I started The Homeschool Place on October 14, 2003. I don’t really remember how I originally got information about Prosper Inc, but I know that after an extensive interviewing process, I was accepted into the program.
Once in the program, I went through an intense 10-12 weeks of coaching with Dane Ing. The classes were challenging for me for several reasons. First, I was working a full time job. I was also homeschooling my son and I was learning Website design with minimal previous programming knowledge.
When I first started with PMG, the Prosper system was not a WYSIWYG (‘what you see is what you get’) system. Everything had to be done in HTML code and then toggled to see the results of your efforts. When we got to the lessons on website design, I had exactly two weeks to learn HTML code from the ground up so I could start building me website. This was a whole new language to me and I had no one (friends or relatives) who knew anything about HTML code or how to use it. I was virtually on my own, except for my weekly coaching sessions. So, I bought all kinds of books on programming in HTML and buckled down to learn as much as I could, in this very short period of time, so I could get my website built as quickly as possible and keep up with my coaching lessons.
Once my site was built I started looking for product suppliers. My product providers where (and still are) a combination of direct suppliers and dropshippers. After I got my product suppliers in place, I started adding products to my website. This was a long, arduous process that took me several months to put a couple hundred products into place. Then, on March 3, 2004, with much fear & trepidation, I launched my business, TheHomeschoolPlace.com , to the World Wide Web.
I used many of the techniques learned during my coaching sessions to try to draw traffic to my site. At first I used Pay-Per-Click (PPC) advertising. Then I found other similar, but complimentary websites to swap Links with called ‘Reciprocal Linking’. (This use to be a very important website component to have as Google & other Search Engines (SE) felt that the more ‘Reciprocal Links’ you had, the more popular your site must be, therefore giving you a better SE Ranking).
I proceeded to take more on-line classes from well-known ‘Website gurus’, so I could learn as much as I could on how to make my website business as successful as I possibly could. I took classes on how to drive traffic to my site, classes on how to write good ‘soft sell’ copy advertising, and how to use the ‘Law of Attraction’ and Associations to help increase web exposure, build a large email list, and increase sales. I’ve also attended several EneryRICH™ ‘Business Entrepreneur Boot Camps’ where I learned a tremendous amount of priceless information on how to convey my homeschooling passion & enthusiasm to others in regards our products & services. Over the past few years, I’ve proceeded to learn as much as I could about successful Internet businesses and read a lot of business & web building ‘white papers’, books, and articles.
In April of 2005 I applied to the Better Business Bureau to become a BBB Accredited Business and receive the BBB OnLine Reliability Seal. When applying to become an Accredited BBB Business, you must meet a stringent list of requirements. According to the reviewers of my website, “They spent almost 2 hours on my site and could not find even one flaw or missing requirement from my site.” And that “was the first and only time (up to that point) that that has ever happened!”, because they “always find at least one thing that is missing from the website that must be there to be BBB Accredited!” I was ecstatic that my website was ‘up to code’ by BBB Standards, and I have to thank Dane & PMG for their terrific training program! Without the rigorous and well laid out program provided by PMG, I am sure I would have had to make changes, additions and/or corrections to my website to be able to be accredited by the Better Business Bureau. So, ‘Thank You!’ Dane & PMG!!!
I, also, started writing my own Homeschooling articles and submitting them to my local Homeschooling group’s newsletters and magazines. As a result of my articles I was subsequently asked to be a homeschooling product vendor & ‘expert’ guest speaker at several Homeschooling conferences, book fairs, and conventions.
In addition, I began sending out my own newsletter, The Chalkboard News™ , to those who had opted into my newsletter. And I also began placing ads in physical & online Homeschooling magazines that were targeted at both local and national homeschooling groups.
Furthermore, I began working with other complimentary companies to provide Affiliate Links to my customers. These links not only provide my customers with more educational products that may help them as they homeschooled their children, but they also bring in additional income, via the affiliate programs, without having to carry the products myself.
On December 31, 2005, I left my full-time corporate job and started 2006 on a great note . . . going full time in my own business and becoming a ‘Stay-At-Home-Mom’ for the first time in my teenage son’s life! Since then I have consistently added more products to the website and we now carry over 100,000 products by over 600 publishers. I have grossed over $19,800 and sold over 900 products.
This year I produced & released a new service, Homeschooling ‘Smart Start’™ , to help my patrons successfully navigate their way through the curriculum selection maze. This service came about as a result of personally homeschooling my son for the past 9 years and after working with both new & veteran homeschoolers over the past 3 ½ years. I saw a need that was not being filled in the Homeschooling community, and decided I needed to be the one to fill that need.
Because of my love of books, my personal knowledge of homeschooling, my desire to serve my customers & find solutions to their homeschooling challenges, and my willingness to help my patrons find what they are looking for, The Homeschool Place is slowly, but surely becoming a household name, not only locally, but also nationally and internationally.
‘Thank you!’ PROSPER INC for getting me started on this exciting road to success! I wouldn’t have been able to do it without you!!!
Sincerely,
Cindi Erickson